Tucked away amidst the charming boutiques, quaint cafés, and art galleries lining Amsterdam’s iconic Nine Streets, you’ll find a sanctuary unlike any other—a refined haven where modern beauty and wellness seamlessly intertwine. The Beauty House, nestled within the Pulitzer Amsterdam hotel, is the city’s newest destination for those seeking self-care tailored to personal rhythms and needs.
Opening its doors in May last year, The Beauty House draws inspiration from the very essence of Dutch living. As spa manager Marjolein de Swart explains, “The Beauty House is slow, simple, and stylish.” In a world that increasingly craves wellness experiences designed around individual desires, this intimate space offers a bespoke approach, inviting visitors to slow down, tune in, and indulge in treatments crafted with care and attention.
A Curated Menu for Mindful Indulgence
Step inside and you’ll discover a thoughtfully curated treatment menu, designed to provide moments of calm and rejuvenation away from the city’s lively pace. Whether you’re prepping for a special event or simply craving a moment of respite, there’s an option tailored just for you.
For those looking to revive their complexion, the Radiance Facial is a standout. Featuring a soothing rose quartz stone massage, it promises a natural glow that feels fresh and luminous. Alternatively, the cryotherapy facial offers a cooling, sculpting effect—perfect for anyone seeking to reduce puffiness and enhance facial contours.
Massage lovers will appreciate the De-Stress treatment, ideal for melting away tension after a long journey, while the cupping therapy offers a unique experience that stimulates circulation and eases inflammation through gentle suction. Complementing these offerings are aesthetic treatments such as professional makeup sessions for a flawless finish, or hair services including expert cuts, color, balayage, and blowouts.
Pressed for time? The Beauty House also provides express manicures and pedicures, perfect for a quick yet luxurious pick-me-up without the need for a full spa commitment.
Partnerships that Elevate the Experience
Behind the scenes, The Beauty House collaborates with esteemed brands to bring its signature treatments to life. The skin-regenerating expertise of 111Skin, founded by renowned plastic surgeon Dr. Yannis Alexandrides and his wife Eva, powers many of the facials. Eva shares, “We are thrilled to have 111Skin’s dedicated therapists at Pulitzer Amsterdam, delivering targeted skin solutions in such a spectacular setting.”
Hair care is led by Chāmpo, whose founder Kuldeep Knox highlights the joy of extending their offerings to the vibrant Amsterdam community. “Our partnership at Pulitzer brings micro wellness and moments of joy to locals and visitors alike,” Knox remarks.
Adding to the ritual are thoughtful “add-ons” like quick face workouts and cooling masks, which further enhance results. Guests can also shop a curated selection of Keune hair products onsite—bringing a piece of Dutch beauty pride home.
A Space That Feels Like Home
The Beauty House’s mission is clear and heartfelt: every guest should leave feeling more relaxed, radiant, and confident than when they arrived. To foster this personalized, intimate experience, the spa features just one treatment room—a conscious choice that cultivates a sense of stepping into your own serene canalside retreat.
This exclusivity limits the day to five personalized treatments in the treatment room, while nail and hair services take place in an open, airy area. Marjolein de Swart emphasizes, “We want visitors to feel like they’ve found a cozy home away from home.”
Design That Marries Modernity and Warmth
Creative Director Jacu Strauss has crafted a space that reflects Amsterdam’s unique blend of modern artistry and laid-back elegance. The interior features sleek white tiles contrasted with tactile materials and vivid pops of color—particularly a striking vintage Hollywood red inspired by classic lipstick shades, symbolizing confidence and glamour.
With views opening to Pulitzer’s lush gardens on one side and the bustling Nine Streets neighborhood on the other, the Beauty House offers the perfect spot to unwind with a glass of champagne after a day of exploring the city’s treasures.
A History Interwoven with Heritage
Before its transformation into a wellness sanctuary, this three-story building was a herb and grocery store—once owned by Louis Beisenherz, whose daughter made history as the first Dutch woman to compete in the 1920 Olympic Games. This fascinating past adds a layer of depth to the space’s modern role, a place where visitors can reconnect with their best selves, whether spending a few minutes or a few hours.
A New Chapter in Amsterdam’s Wellness Scene
The Beauty House at Pulitzer Amsterdam embodies a refreshing take on self-care—one that invites you to pause, indulge, and emerge glowing with vitality. Whether you seek a radiant complexion, tension relief, or simply a moment of mindful beauty, this canal-side oasis offers a refined, personal experience that feels both exclusive and effortlessly welcoming.
For those wandering Amsterdam’s Nine Streets, it’s more than a spa; it’s a destination to awaken your best self and savor the art of living well.
