There are certain objects that transcend their utilitarian purpose to become cultural icons—the Birkin bag, the Rolex Submariner, the iPhone. In the world of travel, no item has achieved this rarefied status quite like the Rimowa Original Cabin, the sleek aluminum carry-on that has become the unofficial luggage of the jet set.
Spot one gliding through an airport, and you’ll immediately recognize it: the distinctive grooved design, the muted metallic sheen, the subtle but unmistakable clunk of its wheels on polished terminal floors. It’s not just a suitcase—it’s a statement. But how did a German luggage company, founded in 1898, become the go-to for the fashion elite and frequent fliers alike?
From Function to Fashion
Rimowa’s rise wasn’t accidental. Originally known for its durable, lightweight aluminum cases (a material chosen in the 1950s for its strength and aviation-grade reliability), the brand’s big break into the luxury stratosphere came in 2016, when LVMH acquired a majority stake. Suddenly, Rimowa wasn’t just competing with Samsonite and Tumi—it was sitting at the same table as Louis Vuitton and Dior.
The shift was seismic. Collaborations with Supreme, Off-White, and Moncler followed, transforming the suitcase from a practical travel companion into a must-have accessory. Celebrities and influencers began treating their Rimowas like handbags, customizing them with stickers, and proudly displaying them as part of their personal brand.
Why the Original Cabin?
Of all Rimowa’s offerings, the Original Cabin remains the crown jewel. Its compact, carry-on size makes it ideal for first-class travelers who prioritize efficiency, while its aluminum shell telegraphs durability and luxury in equal measure. Unlike polycarbonate alternatives, it doesn’t hide its scars—each dent and scratch tells a story, turning the suitcase into a badge of honor for the well-traveled.
In August 2023, Vogue even enlisted three style insiders to break down how they packed theirs—further cementing its place as the ultimate insider’s luggage.
The Psychology of a Status Symbol
What makes the Rimowa so covetable? Beyond its craftsmanship, it’s about visibility. Unlike a discreet leather duffel, a Rimowa is designed to be noticed. Its metallic finish catches the light, its shape is instantly recognizable, and its presence in an airport lounge or hotel lobby signals one thing: you know what you’re doing.
It’s also a study in aspirational minimalism. While other luxury brands plaster logos everywhere, Rimowa’s branding is understated—just a small, engraved logo plate. The message? True luxury doesn’t need to shout.
How to Make a Rimowa Work for You
If you’re considering joining the Rimowa club, here’s how to maximize its appeal:
1. Embrace the Patina
Unlike other suitcases that degrade with wear, a Rimowa looks better with age. Scuffs and dings add character—don’t try to buff them out.
2. Personalize It (Subtly)
A few well-placed stickers (think: boutique hotel logos or vintage travel decals) can make it uniquely yours—just avoid turning it into a collage.
3. Pack Like a Pro
The Vogue feature revealed that Rimowa owners tend to be meticulous packers. Invest in quality organizers to keep your belongings as streamlined as the suitcase itself.
4. Own the Aesthetic
A Rimowa isn’t just luggage—it’s part of your outfit. Pair it with a cashmere travel set, sleek sneakers, and oversized sunglasses for maximum effect.
The Verdict
Rimowa’s success isn’t just about selling suitcases—it’s about selling an idea. In a world where travel has become increasingly chaotic, the Rimowa Original Cabin represents control, elegance, and an unspoken membership into an exclusive club.
So, is it worth the four-figure price tag? For those who see travel as an extension of their personal style, the answer is clear: absolutely. Because when you’re wheeling a Rimowa, you’re not just carrying your clothes—you’re carrying a legacy.
